Sony seeks to improve its mobile sales with the new XZ3

The Japanese brand presents an Xperia at the IFA in Berlin that does not show great changes

The mobile segment is causing more than a headache at Sony’s headquarters. The days of wine and roses with the Sony Ericsson brand are gone and the latest sales are rickety, only two million smartphones sold in the last three months.

This is how Sony presents itself this summer at the IFA in Berlin and taking advantage of the absence of major bets in the mobile market, the Japanese brand has launched its bet for Christmas Xperia XZ3.

Half a year after betting on the Xperia XZ2 and XZ2 Compact at the Mobile World Congress and weeks later the XZ2 Premium bet with 4K screen. Berlin serves as a springboard for the successor of this device that has not had an impact on the company’s sales.

Sony with a good position in the screen market has decided to bet on them in the smartphone segment. The new XZ3 transfers the “Bravia experience” of its televisions to the OLED screen of the mobile phone to “get an immersive experience”, explain the brand managers to Innova +.

Screen that grows up to 6 inches and for the first time in QHD +. Sony leaves behind in the Xperia Z series the FullHD to enjoy the most of videos and movies with the “Bravia experience” on Netflix, pre-installed app, and with Youtube HD also as standard. The new Sony screen goes from 2,160 x 1,080 to “11% larger than the XZ2 and an 80% ratio”, they point out.

Following market trends, the new Xperia embraces the screen without frames and also the infinity concept with the curved edges implanted by the Samsung Edge family.

Few changes

The arrival of the XZ3 is not a revolution in Sony’s laboratory. The screen grows and the size also grows, but it does not mean a 180ยบ turn in the line marked by the predecessors of the new Xperia.

From the 153x72x11.1 mm of the old XZ2 it is 183x73x9.9 mm. More size, thinner and also lighter. Sony has managed to scratch a few grams to the weight to leave it at 193 grams of the previous 198.

There are also no changes in the camera and ending the rumors and leaks, Sony does not fold to the double camera and its focus is on artificial intelligence to improve the photographs.

The Japanese brand maintains a rear lens with similar characteristics to that of the XZ2 with 19MP Motion Eye, video recording at 4K HDR and super-slow camera at 960 frames per second in Full HD.

The improvement is in the interior, since the algorithm that works behind the scenes recognizes up to 52 scenes when focusing with the Japanese camera and thus automatically adjust the parameters of the device to obtain the best possible image.

On the other hand, the front camera returns to 13 megapixels and with the 3D creator system in both cameras to share and animate the images in three dimensions generated by this tool.

The battery remains without many changes reaches 3,330 mAh with wireless charging . In addition to minijack lovers, Sony has also eaten the small audio connector and transfers it to the USB Type C, although an adapter of the famous connector is included in the sales pack.

Smart menu

As the years progress, smartphones grow. Giant screens getting bigger than the hands that take it, which makes its use a complicated task if you do not want to finish it on the ground.
The smart menu is activated with two touches. / JAG

This is what Sony engineers have thought that they have added a smart menu that is activated by two taps on the side of the screen . With this simple gesture, the heart of the XZ3 reacts by displaying a side menu with the applications most used by the user and adapts to the time of day when it is requested to activate.

Perhaps this is the great change of the XZ3 along with its most important asset, as it comes to the market with the latest Android operating system, the 9 Pie. The Sony device will be the first to equip this version that will be powered by the latest model of Qualcomm Snapdragon 845 with 4GB RAM and memory that can reach up to 512 GB.

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